Unwired Appeal Introduces Matrix™
Boston, MA – January 29, 2009 --
Unwired Appeal announced the launch of Matrix™, a
centralized messaging platform that merges and distributes
user-generated content (text, audio, and video) from
mobile phones and the web. Input channels include
text-messaging (SMS), web forms, email, and IM as
well as custom designed web banners and widgets. Converged
messaging and multimedia media content is then available
to output channels connected to web sites, digital
signage, TV overlays, and distributed networks.
“The roots of the Matrix™ platform lead back to our
moderated text-to-screen service,” commented Steve Nye,
VP of sales at Unwired. “But where text-to-screen had
just one input channel in text-messaging, Matrix™ incorporates
an array of input options including web, IM, email,
and SMS. The output channels have also been extended
to include distribution to digital billboards, web sites,
web banners, and mobile sites”.
Input and output connections
to the Matrix™ platform are integrated through industry
standard application programming interfaces. End-user
content submitted to the platform is tagged with origin
information, filtered, and categorized within the central
database system. Content is then processed through a
tiered moderation system. A web-based interface allows
for live pre-moderation of all messaging, pictures,
and video content before it is made available to the
distribution channels. Unwired provides professional
moderation services available 24/7. Automated filters
and screening tools are also included.
Matrix™ provides
integrated messaging support for a number of mobile
and web-based campaigns. From input on Yahoo Groups
to output on the giant Nasdaq and Reuters billboards
in Times Square, the Matrix™ platform is scalable for
high volume events. Unwired Appeal provides turn-key
solutions to clients with integrated SMS short codes,
web development, and custom displays for digital billboards
and web-based screens.
About Unwired Appeal Unwired
Appeal provides interactive messaging technology to
Fortune 500 companies and major brands across the USA.
Extending the reach of communication through the integration
of mobile devices is Unwired’s area of expertise. Enterprise
messaging clients include Progressive Insurance, CO-OP
Financial, and Mercedes-Benz. Unwired Appeal is headquartered
in Boston, Massachusetts.
