Unwired Appeal Launches Matrix XE™

Boston, MA – August 19, 2009 -- Unwired Appeal today released Matrix XE™, a centralized moderation platform that allows companies to receive and distribute user-generated content in real-time.

"The channels that companies use to interact with customers are multiplying, and our technology is becoming more sophisticated in order to allow companies to stay in touch" remarks Steve Nye, Vice President of Sales at the Boston-based Unwired Appeal. The first edition of Matrix allowed companies to moderate customer input from the Web, IM, e-mail, and text messaging (SMS) and then display the content on digital billboards, web sites, web banners, and mobile sites. Matrix XE™ adds picture and video moderation, foreign language moderation, and text to image conversion.

As the volume of user-generated content continues to explode thanks to the popularity of applications such as Twitter and Facebook, companies are finding that receiving and displaying user-generated messaging is no longer enough to stand out. Matrix XE™ offers picture and video moderation along with text-to-image conversion allowing the content to be displayed in an attractive format - whether on a flash-enabled microsite or a web banner.

The new version of Matrix also offers faster throughput and increased efficiency in content processing. "We brought in support for Amazon S3 in order to handle the larger picture and video files", says VP of Engineering Keary Griffin, "The result is a product that is more versatile and scalable than the original Matrix platform." For more information check out the Matrix™ Info Sheet.

About Unwired Appeal
Unwired Appeal strengthens brand awareness and customer loyalty through the application of interactive messaging technology. Since 2003, Unwired Appeal has enabled consumers to interact with the companies around them whenever and wherever they like. A leader in enterprise messaging and mobile marketing technology, Unwired Appeal has developed a reputation as the professional, carrier-compliant standard bearer for the messaging industry. For case studies and a list of clients visit Unwired Appeal.