Download Mobility Services Overview 1.1
We begin with assessment
and education, a process that promotes:
• a deep understanding of the mobile landscape: technologies
and their adoption, market opportunities, consumer behavior;
how to do it right and what to avoid;
• knowledge of how strategic and channel alignment drives
winning mobile marketing programs; and
• an enduring mobile know-how that fosters self-sufficiency
throughout your organization.
Next: develop and deploy
your mobile strategy:
• assessing your clients and their markets;
• developing, targeting and launching innovative, industry-leading mobile marketing campaigns
and supporting applications;
• connecting you with A-list mobile technologies;
• guiding and counseling as you integrate mobile into your overall marketing portfolio; and,
• measuring, evaluating results, adapting, refining and fine-tuning – because effective strategy,
like your customers, never stops moving.
Consulting Portfolio and Bundled
Unwired Appeal provides agencies and brands with a powerful,
customizable set of tools and resources for developing
and optimizing the mobile channel. From the basics of "Mobile
" to advanced discussions in "Vertical-Specific Mobile Strategies
these services are available as stand-alone offerings
and as part of cost-efficient, tailored bundles.
Download Consulting Service Portfolio 1.1
Download Consulting Service Bundles 1.1
Advertising Agency Ramp-up Program
Agencies know a great deal about generating the creative pop that gets clients noticed. They're experts at
managing projects and maximizing budgets. But they're doing business in a landscape that demands
increasing integration with electronic channels, and the advent of the "interactive agency" represents a
new competitive challenge. Ironically, the emergence of mobile technology levels the playing field.
Download Advertising Agency Bundle 1.1
Interactive Agency Start-up Kit
Interactive firms already realize the value of electronic channels to the marketing mission. Surprisingly,
though, very few have yet begun porting that expertise into the exploding world of the mobile phone.
Interactive Agency Bundle 1.1