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The History of Common Short Codes in the USA
Cross-carrier Common Short Codes (CSCs) were launched in the USA in October of 2003. Unwired Appeal immediately began the process of securing Short Codes for SMS applications and services through the Common Short Code Administration (run by Neustar), the administrative body that assigns Short Codes in the USA..

A Short Code is nothing more than a 5 or 6-digit number that is used for routing text-messages (SMSs) sent by wireless subscribers to mobile applications and services (typically referred to as Application-to-Person or A2P communications). Wireless carriers route the messages through the intercarrier SMPP network to the network address assigned to the Short Code.

Currently all Tier-1 wireless carriers support Short Codes along with many Tier-2/3 carriers. Over 95% of USA wireless subscribers are able to send messages to Short Codes and thus take advantage of SMS applications and services.

Shared Short Codes Service
Provisioning a dedicated Short Code takes substantial time, technical expertise, and an ongoing financial commitment. Unwired Appeal's Shared Short Code System removes many of these barriers to entry by allowing customers to run applications and services on Unwired Appeal's pre-provisioned Short Codes at a fraction of the cost of setting up a dedicated Short Code and intercarrier connection.

Unwired Appeal's Rapid Application Deployment ™ (RAD) platform employs an intelligent keyword-routing system and secure HTTP API that allows customers to both send and receive SMS messages with the speed and reliability of direct intercarrier connections. Advanced features include the ability to automatically handle opt-in/out requirements, create sub-keyword routing, and establish "sticky sessions" with wireless subscribers.

Dedicated Short Codes
At times customers require a dedicated Short Code for an individual SMS promotion or service. This is often the case of Short Codes secured for "branding" or recognition purposes like 92466 for YAHOO. It is also possible that due to the specific nature of an application, initial keyword-routing is not an optimal technique for routing incoming traffic.

In these cases, Unwired Appeal can provision a Dedicated Short Code on the intercarrier network and connect the Short Code to all major carriers.. Unwired Appeal provisions Short Codes for all types of events and services and can expedite all aspects of the application and provisioning process with the wireless carriers.

For more information contact the Unwired Appeal sales team at sales@unwiredappeal.com .