November 30, 2004 - Unwired Appeal and Realmessages Launch SMS Trivia with the American Basketball Association

Boston, MA - November 30, 2004 -- Following the signing of a strategic partnership, Unwired Appeal and Realmessages have launched one of the largest SMS Trivia games and SMS sweepstakes in USA history for the American Basketball Association (ABA).

In their 2004-2005 league debut, the ABA has incorporated ABA SMS Trivia where fans can demonstrate their knowledge of original league history by answering weekly questions sets sent to their cell phones. Each question answered is also entered in the sweepstakes with thousands of dollars in prizes awarded in weekly and grand finale drawings.

Fans can easily register by text-messaging the word PLAY to short code 42349 from their cell phones or visiting www.abalive.com. Once registered, participants are sent a weekly set of questions and automatically entered in the tie-in sweepstakes.

"We have been working closely with Realmessages and the ABA to launch this event", commented Stephen Nye, director of business development at Unwired Appeal. "Taking into account the ABA's growing fan base and nationwide broadcast audience, we expect the promotion to be one of the largest premium SMS campaigns to date in the USA."

The driving force behind the ABA Trivia campaign is the partnership between Boston-based Unwired Appeal and Las Vegas-based Realmessages. While Unwired Appeal is primarily a wireless technology firm, Realmessages brings the marketing experience needed to access a broader customer base. "The partnership with Unwired Appeal has been very useful in the ABA context," offered Realmessages' President Jeppe Dorff. "Realmessages is deeply involved in designing mobile marketing campaigns and Unwired Appeal provides the necessary back-end technology required to bring our projects to market."

ABA Trivia is a cross-carrier promotion. Subscribers from Verizon Wireless, Cingular, AT&T Wireless, and T-Mobile are able to participate directly from their cell phones and wireless devices. ABA Trivia will run from November 24, 2004 through March 12, 2005. For more information, visit www.abalive.com/wireless.

About Unwired Appeal
Unwired Appeal is a leading provider of interactive SMS/MMS technology for sporting events across the USA. Additional products and services include Unwired Events Online, Adaptive Content Server (ACS), ZaptoPhone, ToneGuys, and WapBill. For more information, visit www.unwiredappeal.com.

About Realmessages
Realmessages is a leading campaign designer and content provider in the SMS/MMS industry. The company has extensive experience in creating audience friendly campaigns that have captivated and activated customers world wide in various industries. Visit www.realmessages.com for more information.