May 1, 2005 - Unwired Appeal Joins Amber Alert Consortium

Boston, MA - May 1, 2005 - In a lead-up to launching AmberAlertSMS, Unwired Appeal has joined the Amber Alert Consortium. AmberAlertSMS will provide immediate broadcast of geo-coded SMS Alerts from the nationwide primary alerting system.

"Joining the Amber Alert Consortium is an important step to launching the AmberAlertSMS system", quoted Dan McCafferty, Unwired's CEO."We have been working with the Amber Alert for several months to develop a next-generation alerting system integrated directly with the system used by state and local law enforcement.".

When a potential child abduction occurs, Amber Alert issues an alert in CAP XML format and notifies AmberAlertSMS with a CAP ID and target cell phone list for alert delivery. AmberAlertSMS retrieves the CAP Alert information and automatically generates and sends an SMS alert to target cell phone numbers with designated alert information.AmberAlertSMS also sends updates and cancellation of alerts.

About Unwired Appeal
Boston-based Unwired Appeal is a leading provider innovative SMS solutions designed for the North American market. UA specializes in network connectivity services, interactive SMS messaging solutions, and mobile content delivery. UA employs proprietary real-time device detection via Adaptive Content Server (ACS) technology to provide both ease-of-use to wireless subscribers and versatile solutions to clients. For more information, visit www.unwiredappeal.com.

About the AMBER Alert Portal Consortium (AAPC)
The AAPC is a national consortium of state and local law enforcement agencies, broadcasters, transportation offices, emergency managers and a host of private organizations including the nation’s leading technology companies and major market brands representing the automobile industry and others.

The Consortium oversees the nation’s Alerting platform known as the AMBER Alert Portal (AAP), and works together in a Public/Private Partnership that funds the entire operation of the portal – allowing the public service to continue to be provided at no cost to government and the general public.