June 6, 2005 - Unwired Appeal Provides Mobile
Content Delivery Services to Jambo Mobile
Boston, MA - June 6, 2005 - In an agreement signed with
Jambo Mobile, Unwired Appeal will provide mobile content
delivery services based on their proprietary Adaptive
Content Server (ACS) technology. The business relationship
was forged under a recent mobile content delivery project
that will go live across the United States in June 2005.
Operating in a fully cross-carrier network environment,
the ACS platform enables the seamless delivery of a
wide-range of multimedia files (music, graphics, video,
and applications) to cell phone subscribers. When a
download is initiated, ACS automatically detects the
individual cell phone’s capabilities then converts and
optimizes content on-the-fly prior to delivery to the
device.
”We look forward to working with Jambo Mobile on current
and future mobile content delivery projects that take
advantage of our back-end ACS technology”, commented
Stephen Nye, VP of Sales at Unwired. ”ACS provides clear
technological and operational advantages over traditional
delivery systems and Jambo Mobile has the strategic
know-how and market expertise to exploit its capabilities.”
The ACS platform derives its unique functionality from
several underlying systems that enable it to operate
as an “intelligent” delivery service. Key to the platform
is Dynamic Device Recognition that allows the platform
to automatically recognize the make, model, and operating
system of connecting cell phones. This information is
cross-referenced against the self-updating Dynamic Device
Database to determine the precise device capabilities.
The system then employs integrated conversion techniques
to “adapt” and optimize the content to the target cell
phone. The entire process is invisible to the cell phone
subscriber who receives the optimized content in just
seconds.
“We did a lot of due diligence in sourcing a provider
that facilitates the intelligent delivery of content
to mobile devices. The beauty of the ACS technology
when integrated into Ignition, our content storefront
engine, is in the ability to seamlessly deliver content
to the end user with very little user intervention.”,
commented Matthew Kim, Technology Lead at Jambo Mobile.
About Unwired Appeal
Unwired Appeal is a leading USA wireless technology
firm specializing in wireless network connectivity,
interactive SMS messaging, and mobile content delivery.
UA employs proprietary real-time device detection software
via Adaptive Content Server (ACS) technology to provide
both ease-of-use to wireless subscribers and versatile
solutions to clients. For more information, visit
www.unwiredappeal.com.
About Jambo Mobile
Jambo Mobile
www.jambomobile.com
is an award winning innovator in wireless communications.
Jambo Mobile’s solutions bridge the gap between content
and mobility through the development of mobile-based
technologies and strategies. It’s wholly owned carrier-grade
Ignition technology leverages SMS, EMS, MMS & WAP protocols
and has been built with flexibility and scalability
in mind. Based in Toronto, Jambo Mobile is poised to
work with North American partners and clients to develop
and execute mobile applications that support the media,
marketing, events, enterprise and healthcare industries
