July 1, 2005 - Madison Square Garden Network TV Launches Text2Win

Boston, MA - July 1, 2005 - Unwired Appeal provides SMS sweepstakes and SMS alert services to MSG Network. During live broadcasts of NY Mets and NY Liberty games on MSG Network, fans can send an SMS message and win.

The "Text and Watch 2 Win Big!" campaign is a multi-level interactive events aimed engaging fans and increasing audience size. During Mets and Liberty games in July and August, fans are given the opportunity to enter by sending an SMS message with thier name to a designated 5-digit short code.

Each game there is an live on-air drawing were four contestants are picked from the entries. The first contestant to call the toll-free number wins that night's prize. The grand prize of an HDTV is up for grabs during the last Mets game in August on MSG.

The event also employs an SMS alert system where fans are reminded to tune into the night's game to watch and win.

"We developing and launching interactive SMS for MSG Network and Insite Media Group", offerred Stephen Nye, Unwired's VP of Sales. "This is another in a series of iTV promotions that allow the viewing audience to participate live while watching the game."

About Unwired Appeal
Unwired Appeal is a leading USA wireless technology firm specializing in wireless network connectivity, interactive SMS messaging solutions, and mobile content delivery. UA employs proprietary real-time device detection software via Adaptive Content Server (ACS) technology to provide both ease-of-use to wireless subscribers and versatile solutions to clients. For more information visit www.unwiredappeal.com.