Unwired Voting at Journeys’ Battle of the Bands

Boston, MA – May 11, 2007 – Journeys Backyard Barbeque fans are now able to vote for their favorite bands from their cell phones during the Battle of the Bands sponsored by Converse. Unwired Appeal provided similar text-message (SMS) voting services to the event’s marketing firm, Sandbox Marketing, during the 2006 Journeys Backyard Barbeque Tour.

Unwired Appeal’s text-message voting services will be available at the Salt Lake City stop (May 19, 2007) and Nashville stop (June 16, 2007). Three bands at each stop will be competing in the battle. “We really enjoy deploying in-venue text voting services, especially at music festivals and concerts”, commented Keary Griffin, Unwired’s director of technology. “Not only is it fun for the audience to interact with the event, but it also clearly demonstrates that text-messaging is the optimal audience communication channel in this environment.”

Unwired Appeal’s text-message voting platform also delivers real-time voting results to in-venue displays that can be viewed by the audience. “It is particularly engaging when participants can see their votes come in live”, continued Griffin. “People who wouldn’t normally vote change their minds when they see the immediate effect on the outcome.”

The text voting service (aptly named “Unwired Voting”) includes optional features such as limited voting to one vote per cell phone and Text2Win tie-ins. The base service supports up to five voting selections, but Griffin noted that Unwired Appeal can easily program custom voting services to fit customer specifications. Unwired Appeal also offers Interactive Voice Response (IVR) voting services that can help to extend the reach of voting to people unfamiliar with text-messaging.

About Unwired Appeal Unwired Appeal is a leading wireless technology firm specializing in SMS marketing campaigns, interactive text-messaging solutions, and mobile multimedia platforms. UA employs proprietary real-time device detection via Adaptive Content Server (ACS) technology to provide both ease-of-use to wireless subscribers and versatile solutions to clients. For more information visit www.unwiredappeal.com.