September 12, 2004 - ToneGuys and STARE Magazine Sign Agreement
- STARE photo shoots now available on USA cell phones

BOSTON, MA - September 12, 2004 -- ToneGuys and STARE Magazine announce the launch of STARE Magazine photos on www.toneguys.com . Fans of STARE Magazine's online monthly (www.staremagazine.com) can now send their favorite photos directly to their cell phones at www.toneguys.com. The STARE portfolio includes beautiful models in exotic photo shoots from around the world.

"We were looking for a strong partnership with a leading provider of original swimsuit photography and we found this in STARE magazine", commented Todd McKay, managing director of ToneGuys. "In addition to providing the content to ToneGuys customers, we also enable subscribers of STARE Magazine's online publication to save their favorite models on their cell phones", added McKay.

Powered by Unwired Appeal's Adaptive Content Server (ACS) technology, ToneGuys mobile content platform automatically optimizes digital images for hundreds of models of cell phones. Images that fit the individual�s cell phone screen dimensions are then transferred directly to the phone and can be saved for future viewing or used as screensavers or wallpaper.

About STARE Magazine STARE Magazine is published online monthly, featuring beautiful models and tomorrow's superstars. It is the largest daily online publication for non-nude models, currently with 112 models, 1027 pictorials, 24267 images - more original content online than MAXIM, Stuff, and FHM. For more information visit www.staremagazine.com .