September 12, 2004 - ToneGuys Ringtones USA Launches TrueTones
- Next-generation ringtones available now at ToneGuys USA

BOSTON, MA - September 12, 2004 -- ToneGuys announced today the commercial launch of next-generation TrueTone ringtones on www.toneguys.com. The launch follows the recent signing of a distribution agreement with UK-based The Music Factory Entertainment Group, a producer and distributor of TrueTone music engineered specifically for next-generation cell phones.

"This is no doubt some of the best mobile music content available today", commented Todd McKay, managing director of ToneGuys, "and we have made it a priority to tightly integrate these tracks with our existing content to present a seamless offering to our customers".

So do these next-generation ringtones work on any cell phone™ Unfortunately not, although there are close to one hundred compatible phones on the market today with new models appearing monthly. "We expect the number of phones that support next-gen ringtones to grow rapidly in the coming months", continued Mckay, "and recently there have been substantial gains in market penetration with the introduction of new high-end models from Nokia, Sony-Ericsson, Motorola and other manufacturers".

ToneGuys also takes the guesswork out of determining whether a customer's cell phone can play a TrueTone format. From the ToneGuys website, a user simply runs the automated compatibility test and is immediately informed as to the type of content the individual phone supports.

About The Music Factory Entertainment Group Founded in 1983, UK-based The Music Factory Entertainment Group has evolved from an established and very successful music production company into a unique provider of entertainment solutions. A library of recordings specifically engineered for mobile devices forms the finest collection of reproduction/cover versions in the world. As owners of the Master recordings, TMF is also able to offer worldwide rights for any mobile application.

About ToneGuys
ToneGuys (a service mark of Unwired Appeal) is dedicated to bringing both traditional and next-generation content to the mobile subscribers around the world. Polyphonic Ringtones, TrueTones, Realtones, Java Games, Animated Graphics, Mobile Videos - the ToneGuys content library is continuously updated with unique material and is accessible by virtually all cell phone users in the USA. For more information visit www.toneguys.com.