September 29, 2004 - Pre-paid Ringtones
- ToneGuys Ringtones integrates DuoCash payment solution

Boston, MA - September 29, 2004 -- Visitors to www.toneguys.com can now purchase ringtones, graphics, and games for their cell phones with DuoCash. The micro-payment solution removes the need for an online credit card transaction. Instead, web purchases are made with DuoCash enabled phone cards that are available at thousands of retail locations across the USA.

DuoCash enabled phone cards are prepaid long-distance phone cards with the added feature that the stored dollar value of the card can be used for online transactions. A card holder simply selects the DuoCash payment option on ToneGuys and enters their card number and pin code when checking out. The card is debited the value of the purchase and the mobile content is sent directly to their cell phone.

"A large percentage of the mobile content market is comprised of teenagers who do not have their own credit cards.", offered Todd McKay, managing director of ToneGuys, "DuoCash offers a perfect alternative that is fast, secure, and easy to use. And DuoCash is rapidly expanding their network of USA retail locations, increasing exposure and branding in the youth market."

The global mobile content market is currently valued between $2.0bn and $3.5bn. The USA market is playing a fast game of catch-up with Western Europe and Asia, but is on track to double in size in 2004 to over $350 million. One of the major obstacles to USA growth has been the slow adoption of new payment methods such as Premium SMS. Alternative, non-credit card solutions such as DuoCash will surely help fill the gap.

About DuoCash Founded in 1999, DuoCash is the exclusive provider of technology that enables consumers to use the value stored on their prepaid phone cards to make online purchases. DuoCash operates also operates a world-wide phone card based payment network. The DuoCash.Net network enables phone cards from the leading prepaid providers including GTS Prepaid, ePins, IDT, Auris and NetworkIP. For more information visit www.DuoCash.com.

About ToneGuys
ToneGuys (a service mark of Unwired Appeal) is dedicated to bringing both traditional and next-generation content to cell phone subscribers worldwide. Polyphonic Ringtones, Truetones, Realtones, Java Games, Animated Graphics, Mobile Videos - the ToneGuys content library is continuously updated with unique material and is accessible by virtually all cell phone users in the USA. ToneGuys is a service mark of Unwired Appeal. For more information visit www.toneguys.com.