October 6, 2004 -
SMS Marketing Made Easy
- Create interactive SMS marketing events on-the-fly
Boston, MA - October 6, 2004 -- Unwired Appeal announced
the launch of "Unwired Events", the first cross-carrier,
self-provisioning web tool for creating interactive
SMS promotions to cell phone subscriber in the USA.
The web interface allows users to set-up and run their
own integrated SMS marketing events and view results
as they are displayed in real-time. Unwired Events is
a versatile web application that can be used by marketing
agencies, radio, television, and print media.
Integration of SMS marketing has been slow in gaining
traction in the USA, primarily due to the high start-up
costs charged by SMS marketing companies. The introduction
of DYI tools like Unwired Events effectively lowers
the entry-level and allows broader access to this innovative
new marketing channel.
"The traditional route of creating a custom interactive
SMS event is just too expensive for some clients." commented
Stephen Nye, Unwired Appeal's director of business development,
"There was a clear need for web-based self-provisioning
tools that would allow our clients to create and launch
SMS marketing events on their own." continued Nye, "We
trialed the web service earlier this year and enhanced
the functionality based on user recommendations. What
we have now is a comprehensive systems that offers a
wide range of interactive capabilities across all US
wireless carriers."
Unwired Events includes several modules that enable
users to create a variety of interactive events including
SMS voting, SMS Text2Win, SMS Alerts, plus the ability
to manage opt-in databases of cell phone subscribers.
"We believe strongly in promoting the interactive aspects
of SMS marketing." pointed out Nye, "To facilitate this,
we have closely integrated message response scenarios
and also added the ability to link events for a more
compelling end-user experience."
Current start-up costs for running integrated SMS marketing
events in the USA typically run in the tens of thousand
of dollars. The Unwired Events online service is performance-based,
charging only basic messaging fees with no subscription
or start-up costs. Self-provisioning tools like Unwired
Events will no doubt make entry-level SMS marketing
a reasonable proposition for USA firms interested in
engaging a USA cell phone subscriber base of over 150+
million.
About Unwired Appeal
Unwired Appeal is a mobile technology firm specializing
in mobile content delivery and interactive SMS/MMS events
for the USA market. Unwired Appeal services include
Unwired Events, ZaptoPhone, ToneGuys, and WapBill. For
more information, visit
www.unwiredappeal.com
