RAD™ offers a flexible yet powerful solution to companies wishing to connect SMS services to the intercarrier SMPP network. Using a secure HTTPS API, applications communicate with RAD™ servers that in turn convert messages to SMS for delivery to the intercarrier SMPP network

Receiving Messages
If the client is taking advantage of Unwired Appeal's cost-effective shared short code service, incoming (Mobile Originated) messages are keyword-routed to the client's application or service. Cell phone subscribers simply preface their SMS messages with the the client's designated keyword and send the message to the assigned short code. RAD™ servers process the message and relay via the HTTPS API to the customer application/service. For customers who require a dedicated Short Code, RAD™ maps the Short Code directly to the application and no keyword is required.

Sending Messages
To send reply messages to the cell phone subscriber the process is similar but in reverse. Mobile Terminated (outgoing) messages are sent from the client application to RAD™ servers using the HTTPS API that includes the message and the destination cell phone number. RAD™ receives the message, converts it to SMS, and delivers it the cell phone subscriber via the intercarrier network.

For more information contact the Unwired Appeal sales team at sales@unwiredappeal.com .